Jeffrey House, the British-born founder of ACE Cider and author of "The Cider King: How I Aced It!", turned his passion for craft beverages into the first nationally distributed craft cider in America. After driving cross-country to San Francisco in 1977, he built ACE Cider from the ground up into a 1.3-million-case success story, helping pioneer the U.S. craft cider movement along the way.

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The book is more than just Jeffrey's love of cider - tackling heavy issues like business expansion, depression despite success, and finding happiness along the way.